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The Lake Como Wedding Planner requested a fully responsive marketing website with a clean and elegant style that would appeal to and inspire a high end market, consistently attracting new customers.
The Lake Como Wedding Planner organizes beautiful, stylish and luxurious Italian weddings on the shores of Lake Como. Burnthebook’s main objective was refreshing the website to appeal to a high end market, without alienating the existing market that provides 80% of their income.
The new website is centered around end user experience to consistently attract new customers, since they cannot depend on repeat business. Their vision to increase sales and move their services to more bespoke, higher end weddings is based in beautiful modern design, simple and elegant presentation of information and website architecture.
Strategy & Analysis
Design
Web Development
Marketing
Powerful Content Management System (CMS)
Two stage enquiry module
Micro-site for individual weddings
Identifying the main goals and objectives for the Lake Como Wedding Planner was simple; increase sales and move services to more bespoke and higher end weddings with 100% foreign customers and without alienating the current market. To ensure that customers understand the services available for their dream wedding day, wire-framing each section of the website created clear and simple site architecture. The design needed to be image focused to inspire the end user, particularly regarding wedding locations, the main draw for customers. Responsive design further ensured an optimal viewing experience and the inspirational images were also able to advertise key marketing messages.
The Lake Como Wedding Planner provided us with high quality, beautiful and inspirational imagery from their luxurious weddings, and as such the new website needed to showcase and complement these images. A modern, clean and elegant feel to the design lets these images take center stage as a main selling point, particularly for locations. With a high volume of customers viewing the website on a mobile device, the mobile design was just as important as the main desktop site. Regardless of device, the finished website has a refined look and feel, in line with the upmarket services that The Lake Como Wedding Planner has to offer.
Fully responsive technology ensures desktop and mobile device user experience is as pleasing as the visual design. The expandable CMS allows The Lake Como Wedding Planner to update text and imagery, and add increased services and wedding locations as their success continues. The SEO capabilities of the website enhance search engine rankings to target more customers. A bespoke two stage enquiry module also allows more information to be gathered about the customer, after enticing them in. Finally, a micro-wedding website is an extra touch of luxury for each couple; it provides information on location, activities, accommodation, RSVPs and even wedding photography to all of their guests.
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